One of the easiest ways to boost engagement on your social media platforms is through using visual content. Though most business do use visual content on their social media platforms, there are a few tips and tricks you can try out to make them generate more attention and engagement, and we are going to let you in on these in todays blog.
Create Animated GIF’s
GIF’s are used everywhere in today’s social media, from going viral in the front browser pages on Reddit and Tumblr, to the social media of big publications such as Buzzfeed, and Gawker. Using GIFs will expand your marketing channels and highly increase the chances of your visual content going viral, and furthermore it being picked up by a major publication.
There are a number of tools you can use to make your own GIF’s, here’s some to try out:
MakeaGif is a free and easy way to create your own gifs. Making an account is simple, and can be done through your Facebook account, twitter account or a separate email. You can then create your own animated GIF’s using web camera videos, YouTube videos, uploaded videos and photos or could just modify an existing one.
GIFYT allows you to create GIF’s from YouTube videos, you simply select the portion on the video you want, and add a caption. Though this is quick and simple to make quick GIFs, it’s not as flexible as MakeaGif in terms of creating your own GIF from scratch.
Hover over sharing buttons.
How many times have you seen some amazing visual content on a website and wanted to share it, but the only way to do so was by saving the image then uploading it again, and that takes way too much time and effort, so you just leave it. This has probably happened to your customers if the visual content on your website does not have a hover over sharing buttons, to make sharing your images on social media quick and easy.
Using a plugin such as WWM social share on image Hover, make it easy to enable mouse over sharing on your websites visual content. This tool automatically places hover share buttons on all your images, so your website viewers can share instantly to up to 6 social media platforms.
Celebrate unusual Holidays.
Every day of the year there is a weird and wonderful holiday that you could be taking advantage of, without going to overboard. Most of these days are a great opportunity for you to get some amazing visual content out there. From National cheeseburger day, to One-Hit-Wonder day there are hundreds of days that you can take advantage of, and try and tailor the days to suit your audience to ensure maximum engagement.
Check back in with us on Friday, for more top tips on making your visual content generate engagement.
