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Oodles Wok is a family-owned, award-winning fast-casual dining brand that has been serving authentic Indo‑Chinese fusion cuisine across the UK since 2010. With over 40 locations nationwide, including recent expansions into Scotland, Wales, Dubai, Canada, and plans for further international growth, they are renowned for their vibrant flavours, open-wok kitchens, and bold branding.
Oodles Wok sought a comprehensive creative and digital partner to elevate their brand presence, attract new customers, and support their rapid expansion. The key objectives were to craft a cohesive visual identity, increase engagement through campaigns and PR, and establish a strong online presence via website design, development, and PPC outreach.
We began by immersing ourselves in Oodles Wok’s brand ethos—bold flavours, dynamic energy, and cultural fusion—and translated that into every creative touchpoint. Our services included:
Branding: Refined Oodles Wok’s logo, typography, and visual style to reflect their fiery, modern Indo‑Chinese identity.
Social Media & Creative Campaigns: Launched visually striking, mouthwatering content across channels to drive engagement and awareness.
Print Design: Designed eye-catching posters and leaflets aligned with brand aesthetics to promote key offers and new locations.
Digital Presence: Delivered a sleek, responsive website that showcases menu offerings and integrates latest news and store openings.
PR & PPC: Crafted editorial outreach to announce flagship store launches and menu updates; complemented by targeted pay-per-click advertising to reach new local audiences.
The result is a vibrant, unified brand experience across digital and physical platforms. It includes a responsive, visually rich website; cohesive campaign assets for social media and print; and impactful messaging delivered through PR and PPC—ensuring Oodles Wok reaches its growing audience with consistency and flair.
Since launch, Oodles Wok has seen increased footfall at newly opened sites—especially in Cardiff and Milton Keynes, which celebrated with promotional offers—and enhanced brand visibility across digital channels. Campaigns around new menu launches (including seven new items in December 2024) and grand opening events have garnered strong engagement. The combined effect of visual refreshes and strategic communication has helped solidify Oodles Wok’s reputation as a dynamic, expansion-ready franchise.
By combining cohesive branding, engaging creative campaigns, strategic online presence, and media outreach, we helped Oodles Wok deliver on their aspirations for growth and recognition. This integrated approach ensures their bold flavours and visual energy resonate across every customer touchpoint.
