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CASE STUDY

Oodles

One of the UK’s biggest independent and fastest-growing fast-casual brands. Since launching the brand in 2015, seventy nine remains a strategic partner for the Chaiiwala team

Client

Oodles

Project Duration

Ongoing

Category

Logo refinement, menu design, display creation, full brand identity

Strategy

We have worked with Oodles to refine their logo and create a cohesive brand identity that would enhance their appeal in the competitive dining market.

We were tasked with updating their identity where we helped dropped the Chinese in their name and created a new typography.

As part of our revamp we developed new menus and vibrant in-store displays, ensuring consistency across all customer touchpoints.

By refining their visual identity and crafting a unified look and feel, we helped Oodles present a polished and engaging brand experience. The result has been stronger brand recognition and a more appealing presence in their locations, contributing to their ongoing success.

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Chaiiwala

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