Google Panda – You got to love it.

Just in case you were not aware, Google Panda is the two words SEO specialists absolutely hate. It drives them potty and leaves them running for cover. Google Panda was a game changer. It flipped SEO on its head and showed the industry that Google actually does rule everything. When you add Google Penguin to the mix – these two updates from Google have changed the way SEO works.

No longer can SEO specialists simply go out and buy loads of backlinks and stuff their pages with relevant keywords. Google is now placing emphasis on good content and social media tp give your site authority.

Good informative content should be the backbone of every marketing plan and communication strategy. That is why we love Google Panda and Penguin. There you are, we’ve said it.

As a PR and marketing agency we have always extolled the virtues of having good content to our clients – whether press releases or features or opinions. Good content means you inform you clients and customers about the industry, your company, products and services.

Google Penguin and Panda now changes how to distribute and send our press releases. Previously, Seventy Nine PR included, we would send out press releases to the media first and then put it on the website. There was nothing worse than giving journalists an exclusive, only for them to see it on your website. It was the rule – media first and website second.

Not any more! What did we say about Google Penguin and Panda being a game changer, flipping everything on the head.

Now, for your client’s website to benefit from a press release it HAS to published on their website first and indexed, prior to general release.

You with us? Here is a simple guide

1 – Create press release
2 – Publish on website
3 – Wait for Google to index
4 – Then, and only then, submit to all media.

Under Google Panda, which loathes duplicate content, the website that publishes a press release or feature and gets indexed first will be seen as being the originator, original author or the source of the information. Every website who then publishes this content will be attributed as scraping or duplicating. Or in other words – YOUR DEATH!

In addition, following Google Panda, any PR or marketing company that just submits one press release to multiple outlets is not actually doing any good. One for all is no longer valid. Each media outlet should receive a completely unique release to publish.

So there you have it folks. Content is now king, but make sure you create the content yourself. Or else the content will be the death of you.

For any other information on this or advice, please contact us

info@seventyninepr.co.uk, 0116 212 6809 or @seventyninepr.

Thanks

Blog by +Emma Lunn

About 79PR

We are a PR and marketing agency based in Leicester, Midlands, dedicated to creating demand and managing reputation through a range of communication platforms. We work with household names, SMEs in the UK and across the world. We are specialists in ethnic marketing and help businesses reach a new audience.

PR|Ethnic and Multicultural Marketing|Social Media|SEO|Search Marketing|Print

http://www.seventyninepr.co.uk/
@seventyninepr
info@seventyninepr.co.uk

0116 212 6809