Using Pinterest to market your business is great, it helps you engage with both current and potential customers, and is an excellent way to make your companies social media valuable to your customer, by pinning and posting helpful, entertaining and relevant content. In this blog we are going to give you some tips to improving your Pinterest marketing.
- Know Your Audience.
In order to make your Pinterest a place of interest for your customers it is key to understand your audience, and what they would want from your Pinterest profile.
There are a number of ways in which you can get to know your audience better. The first of which is simple, ask. Do some research by sending out customer surveys, ask your customers what they are interested, what they would like to see on your social media etc. Another option would be to study your followers Pinterest profiles, what are they pinning? What do they find interesting and engage with? Or similarly you could do a quick review of your Pinterest analytics.
Taking your time to do this will allow you to understand what content to post in order to engage with your customers, and doing this will allow you to stand out from the crowd.
- Make Multiple Boards.
Varying the types of boards you create on Pinterest will strengthen your brand presence. By creating multiple boards you allow yourself to reach all types of people in your audience, by posting a variety of content that can be easily distinguished and found by clear board titles and descriptions.
This will offer more to your audience whilst keeping all content relevant, will still remaining true and strengthening your brand.
- Design Quality Pins.
Creating Pins with high quality images, will entice customers to click on the link to your website, as such driving much more traffic to your website.
Make sure both your individual pins and boards as a whole look amazing, therefore your entire Pinterest profile is more engaging for your audience and they won’t be able to stop themselves from clicking. Have fun pins with pictures and material covering a variety of topics linking them to either your blog, for some more interesting content for your reader, or to a product page to encourage a sell.
- Use humour.
Humour is a great way to encourage engagement with customers both present and future. Creating a ‘Funny’ Board, or your own unique boards with a humorous edge will make your pins much more interesting for customers.
Brainstorm ideas, what kind of boards could you make that would both be relevant to your company and be humorous. When you nail how to do this your funny material will grab the attention of your followers and will improve your click engagement.
Pinterest is a great social media platform for businesses, and the best way to see how it works is to have fun with it. If you’re having fun creating the images, and the content for your pins, the likelihood is your followers are going to have fun reading it, and will then will see your company more valuable, and may use it someday, whether that be taking advantage of your services or buying your products.
