Do you have an upcoming business event? If you do then promote it in style, by creating awareness, visibility, and community, then be sure to follow these top tips for an effective campaign. Social media is a powerful way to promote any live event and increase ticket sales. Make use of these tips and you are sure heading in the right direction for a positive turn out.
Use double side referral programs
Using double side referral programs is known as one of the best ways to incentivise attendees to promote your event.
The referrer is provided with a reward to offer discounts helping turn the customers into promoters. Helping provide ticket buyers with a trackable link to share with their social media followers and email contacts. If a link is shared both parties will receive a small discount.
Bizzabo offers a useful social media tool called Ticket Boost which is specially designed to help event organisers sell more tickets using the double side referral program.
Create your community on LinkedIn
Linkedin has a mass community create your own personalised event page, which can also help selling tickets.
Make your group and invite the public as well as past event attendees into a marketing asset. Don’t forget to post an announcement to existing Linkedin groups.
Make an Industry specific blog
Make sure your blog covers tips and tricks about topics in your industry bringing out good content to keep consumers interested with your event. This will attract new attendees who will see your page via search engines and on social media channels.
Sales hacker is a fantastic tool for promoting events so readers can sign up for regular updates, this will maintain your followers who would want to learn more about your upcoming event.
Leverage the influence of keynote speakers
If your event speakers have an upbeat social media presence, you can ask them to promote your event on their social platforms before and after the event. This will help create a buzz around your event, and get visitors on your website and at your event.
The more people who attend the more people your audience will engage with, a top tip would be to ask your speakers to share a discount code with their followers prior to your event.
It will be great to take pictures with event attendees and interact with them on social media, making their followers aware of you, your company, and furthermore generate more likes, and ticket sales for your next event.