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In 2015, Chaiiwala approached us to create a unique brand identity for their new Indian street food concept.
Over the past nine years, Chaiiwala has expanded to over 120+ branches, maintaining their distinctive brand identity throughout. We continue to support their growth, evolving the brand while ensuring consistency as they scale. Chaiiwala remains a market leader, recognised for its standout brand, with a loyal customer base, thanks to the strength of the branding foundation we helped establish.
Chaiiwala sought a comprehensive creative and digital partner to amplify their brand presence and support ambitious expansion. They needed a bold and cohesive identity delivered across digital platforms, physical collateral, creative campaigns, PR, and PPC—each reflecting the brand’s lively spirit and rapid growth trajectory.
We began by distilling Chaiiwala’s essence—the harmony of tradition, authenticity, and fun—into a consistent visual framework. That identity was extended across:
Branding: Refined visual assets, including logo styles, typefaces, and colourful palettes, capturing the brand’s energetic character.
Social Media & Campaigns: Developed eye-catching visuals, menu highlights, and launch content to drive engagement.
Print Design: Created vibrant posters and leaflets to promote new branches, menu items, or special offers.
Digital Presence: Designed and developed a fresh, responsive website to showcase tempting street-food offerings and offer seamless access to brand news and events.
PR & PPC: Crafted media publicity around new openings and menu innovations, paired with targeted pay-per-click ads to boost brand awareness and drive footfall.
The result is a lush, unified brand experience vibrant in tone and instantly recognisable across both digital and tangible touchpoints. The website, social narratives, printed materials, and paid and earned media work together to communicate Chaiiwala’s bold energy and global ambitions in harmony.
Since these efforts went live, Chaiiwala has reinforced its presence in both home and overseas markets, sustaining buzz around new menu launches and store openings. Strategic PR and PPC outreach helped elevate visibility, while a cohesive design system made every campaign instantly recognisable and on-brand.
By combining creative expression, strategic campaign planning, and holistic digital execution, we helped Chaiiwala bring its colourful brand story to life—supporting its journey from a single stall in Delhi to a thriving global franchise.
