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XRT is a Midlands-based performance and lifestyle activewear brand offering fitness clothing for a wide variety of users—from gym-goers and long-distance runners to pilates instructors. The brand prioritises high function, durability, and modern aesthetics, positioning itself for a fast-growing and dynamic market.
XRT approached us with ambitious goals: to define and refine their brand identity, launch a fully responsive Shopify website, and drive visibility through digital marketing. Their requirements included a strong visual identity, compelling social content, physical collateral like posters and leaflets, and digital campaigns spanning PR and PPC channels.
We started by distilling XRT’s brand ethos—performance, endurance, and style—into a cohesive visual language. This was consistently applied across branding deliverables, including logos, typography, and colour palettes.
For digital platforms, we designed and developed an image-forward Shopify website focused on large-format product visuals, integrated product videos, and intuitive browsing. The design was optimised for performance and seamless brand expression.
Complementary elements included:
Engaging social media content aligned with the brand’s energetic tone.
Visually striking screen designs, posters, and leaflets for both in-store and local promotions.
A creative campaign to launch new product lines and build brand awareness.
Strategic PR outreach paired with PPC advertising to reach new audiences and drive online traffic.
The end result was a polished, performance-first brand presence across both digital and physical touchpoints. The high‑impact website, combined with consistent branding and strategic campaigns, positioned XRT as a standout activewear brand ready for rapid growth.
Following launch, XRT gained traction both nationally and internationally, with customers now sporting the brand from London to Dubai. The cohesive branding, strong website experience, and targeted communications all contributed to substantial growth in both engagement and sales.
By combining creative design, technical execution, and strategic marketing, we helped XRT bring their brand vision to life. The unified approach ensured XRT not only looked the part but also performed confidently in a competitive activewear marketplace.
