Chaiiwala
Case Study
Chaiiwala began as an Indian street food concept with a rich cultural story and a clear ambition to create something distinctive in the UK food and drink market. When the brand approached Seventy Nine in 2015, the opportunity was to build an identity that could feel authentic, memorable and commercially scalable. It needed to work in store, online, across menus, campaigns, launch materials, packaging, signage and the everyday customer moments that turn a food concept into a recognisable brand. The work started with a visual framework rooted in tradition, energy and consistency. Chaiiwala needed to feel warm and familiar while still standing apart on busy high streets and in competitive dining spaces. We developed creative assets that could carry the brand across digital platforms, AI-ready content, posters, leaflets, campaign launches and physical collateral. Every touchpoint had to protect the core character of the brand while giving the team enough flexibility to promote new openings, menu items and local activity.
- Client
- Chaiiwala
- Projects
- Branding, Product, Ecommerce
- Category
- Casual Dining
Brief
Chaiiwala approached Seventy Nine in 2015 to create a unique identity for a new Indian street food concept. As the business expanded beyond 140 branches, the brand needed ongoing creative support across digital platforms, campaign assets, physical collateral, PR and PPC while keeping its identity consistent.
The brand needed ongoing support that could handle speed, scale and consistency across multiple markets. PR, PPC, digital design and campaign thinking worked alongside the identity, helping Chaiiwala stay visible while expanding nationally and internationally. The result is a unified brand experience that customers can recognise across physical and digital environments. Chaiiwala now has a creative foundation that supports franchise growth, customer loyalty and international visibility, with assets built for real-world use and a visual language strong enough to evolve without losing its original spirit.
Approach
We built a visual framework around tradition, authenticity and energy, then extended it into AI-ready content, launch campaigns, posters, leaflets and digital design.
Every touchpoint was designed to feel recognisable, colourful and scalable, supporting new openings and menu moments while protecting the core brand character.
Outcome
Chaiiwala now has a unified brand experience across digital and physical environments. The creative system continues to support growth, international visibility and customer loyalty.
