Insight
Being Responsive on Social Media
Being Responsive on social media.
Being Responsive on social media.
To ensure the best quality social media accounts, it is important to be responsive on social media. This means that you interact with people on social media, tweeting/posting to people who have posted you, targeting potential customers, posting about trending topics and current news.
This is important for a number of reasons :
Being responsive on social media allows you to engage with your customer base.
Being responsive makes your account seem real to your followers, instead of just posting scheduled posts that seem computerised. Posting real time news, responding to tweets and engaging with trends are what makes your business seem real and approachable to potential clients.
Not only are you sharing current real time information that may help your customer, or even be a source of entertainment if to be so is relevant to your client. This makes your client valuable to its followers, and also builds a stronger relationship between the client and their customers.
As for replying to searched phrases, this allows you to target potential business direct.
Contacting and following bloggers and journalists is also great for publicity, if you are doing this frequently and they are responding IT’S giving the client publicity, from a new audience.
Here is our guide to being responsive on social media:
Use Twitter or Hootsuite searches to find relevant tweets.
Use words and phrases that are relevant to find tweets you can then reply to, and generate engagement with potential clients. For example ‘Recommended PR Company’
Trending Topics.
- Look at trending topics multiple times a day, if any are relevant use them!
- Create graphics relating to trending topics.
- Respond to other people’s tweets on relevant trending topics.
- Retweet, quote RT and favourite tweets where relevant.
Share Articles.
- Share any related news/blogs/articles.
- Use twitter feeds to find some ( buzzfeed, Huffington Post, Mashable)
- Add own hashtags to articles shared, tag in other handles where possible.
- Set up google alerts for relevant news that can be shared.
Suggested Followers.
- Make a list of relevant bloggers/journalists for your company.
- Follow these people and send them a message about any press releases that they could help push.
We hope this helps you provide the best, responsive, social media for your company.
